Walden Biosciences

Deliverables: logo, brand guidelines and corporate presentation

Walden Biosciences was looking for a brand refresh to boost their visibility and establish themselves as a competitive player in the renal field. After conducting a peer brand audit, a new logo and color palette was designed to help set Walden apart. The clean, sans-serif fonts reflect professionalism and scientific expertise, while the abstract logo captures the organic shape of kidneys and subtly references Walden Pond in Massachusetts, where the company is based. Corporate presentation templates and brand guidelines were created to maintain brand consistency moving forward.